Idealized female body images are usually the work of men. Photographers, advertising art directors, graphic designers and photo-retouchers all play their part in creating “perfected” images of women. The clever people at Dove (Canada) came up with a strategy to raise awareness among the very people responsible for creating insecurity among so many women. Via Joe Berkowitz at Fast Company’s Co.Create

Dove: Thought Before Action

This is not the first time that Dove has taken a swing at public mis-perception: Dove Evolution (2006)